eStara: Integrated Media Solutions

Interactive agencies and in-house creative teams are in constant search of the innovative, out of the box idea, new technology or engaging campaign to draw in prospects. Media professionals tasked with capturing attention, and subsequently, generating leads, have identified the value of voice. As such, they are driving innovative marketing campaigns rooted in eStara’s Click to Call technology in a variety of ways:

• Banner Ads

• Landing Pages

• Viral Marketing Campaigns

• E-mails and Newsletters

eStara delivers interactive content with a new punch; combining the power of an automated outbound telephone call with email and the Internet to create new interactive sales and marketing campaigns. Agencies and creative departments looking to integrate Click to Call into campaigns receive consultation and best practices from eStara for:

• Template Design and Implementation: Template design is the first step to extending an advertiser’s brand by customizing the look and feel of the interface, as well as dictating how the call connection and follow-up will occur.

• Interactive Content Delivery: Delivery of the automated voice message allows for users to send a message to another person by entering a valid mobile or landline phone number.

• Real-Time Reporting and Campaign Optimization: All eStara Interactive Marketing solutions deliver 24x7 real-time access to campaign metrics through eStara’s WebCare portal.

• Automated Outbound Voice Messaging: Making the phone ring: Once the user enters the required information into the template, eStara automatically initiates the automated outbound call.

Want to learn more?

Click here to see how Jenny Craig uses eStara's Click to Call to deliver telephone leads to local franchises directly from its corporate site.

Click here to learn how one major European car manufacturer combined eStara's technology with online video to create a truly memorable viral marketing campaign.